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Decoding influencer marketing in SA: Challenges, strategies, and impactful insights

The world of influencer marketing can be confusing, especially in a dynamic market like South Africa. While it offers numerous benefits, such as reaching new audiences and building brand loyalty, the sector also presents several challenges. These include misunderstandings about what influencer marketing entails, a lack of standardised pricing benchmarks, inconsistent categorisation of influencers, issues with attribution, and an over-reliance on...


8 ways to use up that jar of jam

These new ideas will inspire you to use your favourite fruit spread in every meal.


Leo: Your love horoscope - June 28

Leo: here are your love predictions for the day June 28


Why these creatures eat their own offspring

When humans started saying it's a dog-eat-dog world, we probably weren't even aware of how startlingly true that really is... Animal cannibalism is disturbingly common in nature, but the reasons and techniques behind it can be quite fascinating—if you can get over the gruesome cannibalism part. Sadly, this behavior is now becoming increasingly more common due to certain environmental conditions, and it could even be altering evolutionary adaptation as we speak. Intrigued? Click through to learn more about the species prone to eating their own kind, and find out why they do it.


Celine Dion reveals she wears her shoes in ANY size no matter how uncomfortable they are as she makes peculiar confession

The singer, 56, who previously revealed she has over 10,000 pairs of shoes, said she makes her feet fit into any type of shoe no matter how big or small the shoe size is.


Goldie Hawn’s Style Evolution Through the Years

A look back at the bubbly star's most exciting fashion moments.


Mzansi woman dissatisfied with order from fast-food restaurant

A woman on TikTok expressed her dissatisfaction with her order from one of Mzansi's famous fast-food restaurants. Netizens thought the woman was exaggerating.


Crab culture and its impact on society

Did you know that there are over 4,500 species of crab in existence? These crustaceans are found in all the world's oceans as well as in fresh water and on land. Besides representing some of the most fascinating creatures found on Earth, the crab is of extraordinary cultural and social significance. It illustrates one of the 12 signs of the zodiac, for example, and is associated with a very odd psychological phenomenon. Stranger still, perhaps, there are some crabs named after celebrities! So, why exactly does the crab play such an important role in society? Click through and take a sideways look into how this ubiquitous crustacean has influenced the world.


Dishwasher expert on the RIGHT way to load it

A dishwasher expert has outlined the correct way to load up your dirty dishes for maximum effectiveness and efficiency.


Work family goals: Watch as sa school erupts in joy as teacher arrives in new car

A heartwarming TikTok video captured the moment school staff and pupils celebrated one of their teachers who bought a new car. They erupted in song and dance.


How to tell if someone has a borderline personality disorder

Borderline personality disorder is less well-known as others. Here is what you should know if you have a loved one with this.


The world's most forged ingredients may surprise you

Here are some of the world’s most forged ingredients, from coffee and olive oil cut with cheaper substances to shocking fake meat and fish scandals.


15 problem pests you need to watch out for this summer

Here are some handy tips on how to keep the most common summer insects and other seasonal pests out of your home and garden


Princess Elisabeth made her mother cry


The best indoor trees to grow in your home

If you're looking for some lush foliage to fill up a blank corner of your home or want to add more dimension to your collection of houseplants, consider getting an indoor tree. Unlike the towering trees found outside, these small trees can thrive indoors, be it in your living room, dining room, home office, or bedroom. Not only do indoor trees look beautiful, but they can even improve the air quality inside your home and play a role in your overall health. Curious? Click on for the best indoor trees that will thrive in your home.


10 Items To Never Bring To A Campsite & 10 That Are Essential

Ah, camping in the great outdoors! A night spent under the stars with nothing but your loved ones is the quiet escape we all dream of…until someone pulls into the campground with a generator and huge speaker to ruin everything. While it’s tempting to bring certain items with you, let’s dive into which ones you […]


Watch: Little girl with striking blue eyes goes viral, wows the internet

A woman shared that her daughter's eyes have remained strikingly blue since her birth. It seems the little girl takes after her father, who also has blue eyes.


Signs of evolution you can find on your body

Have you ever wondered why you have goosebumps? Or, unlike many other mammals, you are virtually hairless? Well, the answer might lie somewhere in the timeline of our evolution as a species. According to the theory of evolution, humans have evolved and adapted over millions of years. But don't just take our word for it: you can actually find vestiges of this in and on your own body. Browse through the following gallery and discover the physical signs of evolution.


Vera Wang shares adorable throwback photo as famous fashion designer known for wedding dresses turns 75

Vera Wang shared an adorable throwback photo on social media in celebration of turning 75.


Prince Harry to be honoured with the Pat Tillman Award at ESPYS

Prince Harry is set to receive the prestigious Pat Tillman Award for Service at the 2024 ESPYS, hosted by Serena Williams in Los Angeles.


Mzansi woman unveils affordable Luella denim shuffle boot dupes from Mr Price

A South African woman showcased Luella denim shuffle boot dupes from Mr Price in a TikTok video, plugging Mzansi. The clip went viral online, leaving people in awe.


Kim Kardashian’s braided hairstyle creates social media stir

Reality star Kim Kardashian's latest hairstyle, resembling a colonial-era wig, ignited a frenzy on social media.


Youngest ever artist to paint late Queen now takes on Harry and Meghan

Youngest ever artist to paint late Queen now takes on Harry and Meghan - The piece featuring Meghan is entitled Returning White Queen and portrays her as Elizabeth Woodville, who was Queen of England by marriage to King Edward


A Look Back at ’90s Red Carpet Style

We’re revisiting the looks and the icons from the end of the 20th century.


#YouthMonth: Lunga Momoza of Basket Ecommerce, empowering youth in SA's agritech

This Youth Month, we chat with Lunga Hamilton Momoza, co-founder of Basket Ecommerce, a rapidly growing agritech/fintech startup revolutionising South Africa's digital landscape.Lunga Hamilton Momoza, Co-founder, Basket EcommerceFounded in September 2021, Basket Ecommerce digitises the supply chain between fresh produce suppliers, street vendors, and spaza shop traders, offering an online buying platform and marketing hub with 24-hour last-mile...


Queen Camilla's tense relationships within the royal family


I’m raising my kids as fruitarians – my own family think I’m crazy


14 of Jennifer Lopez’s Best Athleisure Looks

A true queen of casual dressing.


Woman introduces a cool kitchen hack to Mzansi that left them amazed

A woman on TikTok amazed Mzansi with her kitchen hack as she introduced an innovative way to clean her stubborn stove stains after cooking up a storm for the family.


These stars wear their sunglasses at night

Sunglasses are a timeless accessory. They can make or break an outfit, and they certainly give an air of mystery. Whether it's because they want go unnoticed, or simply because it's part of their look, these celebs love their shades so much that they even wear them at night. Check out this gallery to get some style inspiration from stars who rock sunglasses at night.


Practise pasta perfection with these top tips

Want to cook pasta like a pro? We've rounded up some common myths and hacks that don't actually work to save you time, effort and money.


Park life! Take a walk through some of the most impressive green spaces in the world

Stunning landscapes embroidered with exotic flora and a variety of wildlife, these green spaces attract nature lovers and those wishing to relax in serene surroundings. But where are some of the best parks located? Take a trip across this gallery to find out.


73 Vintage Fourth of July Recipes

Celebrate Independence Day with an old-fashioned Fourth of July menu! With classics like apple pie and canapes, along with buttermilk biscuits and cucumber salad, these recipes are a guaranteed hit. The post 73 Vintage Fourth of July Recipes appeared first on Taste of Home. While there are plenty of things to do on the Fourth of July, eating these old-school recipes is the best! From appetizers to patriotic sides to char-grilled mains to easy desserts, these dishes are going to have you going back for seconds (or thirds). Once you’ve had your fill, continue your Fourth of July party with a boozy cocktail or two and lots of outdoor games.


Kate Middleton's flawless hairstyles

Catherine, the Princess of Wales, constantly impresses with her various hairstyles and headpieces. Check out some of her stunning looks throughout the years. Click on!


Ogilvy SA named Most Effective Agency Network and Brand by Effie Index, with KFC recognised as Top Brand

Ogilvy South Africa has been recognised by the Effie Index Awards as both the Most Effective Brand and the Most Effective Agency Network in South Africa.In addition to this, and in reaffirming the agency's commitment to creating positive impact for brands, KFC, an Ogilvy client for over a decade, has also been recognised as the most effective brand in South Africa.Neo Makhele, chief strategy officer at Ogilvy South Africa, comments: “Over the...


25 of Jackie O.'s Most Iconic Fashion Moments

A look back at the fashion-forward First Lady.


The world’s hottest peppers, and where to eat them

You've probably come across some spicy peppers in your life, thinking that it couldn't get any hotter than that. The truth is, however, that the peppers you've tried are probably far milder than the peppers that reach the top of the Scoville scale. And if you're not familiar with the world of chilies, know that they're all measured for hotness in their own unit of measurement: Scoville Heat Units (SHU). Previously, the pepper with the highest SHU was the Carolina Reaper. It was created by Ed Currie, founder of the aptly named Puckerbutt Pepper Company in South Carolina, and took the record in 2013. However, Currie has now cultivated an even more punishing chili: the ominously named Pepper X. The Carolina Reaper averaged around 1.64 million SHU, but Pepper X reaches an unimaginable 2.69 million. The numbers have been confirmed by Guinness World Records and Pepper X has officially been awarded the title of the world's hottest pepper. For reference, Pepper X is said to be 1,000 times spicier than the average jalapeño! So, want to find out which other peppers would leave you with a fiery burn? Then check out this gallery!


Housekeeper Mbali shares effective tips for removing dark inner thighs in a video

A South African housekeeper shared tips on how to get rid of dark inner thighs in a TikTok video. The clip went viral online, leaving people impressed by her hacks.


Popular books that were made into terrible movies

Adapting a popular book into a movie is a risky proposition. No matter how good the film is, some people will always say, “the book was better.” Even worse, the film could just straight up be viewed unfavorably. Sometimes, even good books are turned into not-so-good movies, many of which also flop at the box office.


True colours: Stars who vocally support the LGBTQ+ community


38 Gorgeous Bob Mackie Designs Through the Years

Everyone from Cher to Zendaya have worn his creations.


I’m a proud queer man, but I used to say one common homophobic phrase


Children handed smartphones to calm tantrums can't control emotions

The more parents used phones or tablets as a pacifying tool, the worse their children were at anger and frustration management skills a year later according to a Hungarian study.


Delicious artisanal breads to make from home

Fresh from the oven, these artisanal breads embody tradition and quality.


UK-based lady spots bus with African name, shares clip

A Nigerian lady who lives in the UK said she saw a luxurious bus named Onyinyechi. She posted a video of the bus and it got a lot of reactions on TikTok.


Calista Flockhart, 59, steals the spotlight in an elegant strapless jumpsuit as ageless Ally McBeal star joins Sadie Sink and Michelle Williams on the front row at the Ashi Studio Paris Fashion Week presentation

A host of stars descended on the French capital for Paris Fashion Week on Thursday, but Calista Flockhart claimed the spotlight.


Free internet hack creates massive waves online, SA sold

An inventive content creator posted a clip showing how to create a contraption that seamlessly connects a smartphone to the internet without having to buy data.


60 Vintage Photos of Celebrity Weddings

These are the timeless brides that will never go out of style.


Professional Faqs: What Can I Use As A Substitute For Nutmeg?


What is your go-to comfort movie?

There are some movies that occupy a special place in our hearts, no matter how many times we’ve watched them. These are the kinds of movies that we save for rainy Sundays, cozy evenings and days where we just need a pick-me-up. Whether you’re looking for a good cry or a good laugh, here are 20 comfort movies for any kind of film fan.